Youths Flock to Cash Free eBay Style Auction site

(PRWEB) August 25, 2005

Nearly half a million under 18s have signed up with SwapitShop the cash free eBay style auction site for under eighteens.

Trading everything from iPods to wristbands, SwapitShop is revolutionizing school holidays by relieving the boredom and financial pressure of the summer break and giving young people real economic power as they take part in the auction craze that has proved so popular with adults.

Users have to be over 18 to use eBay and other online auctions. SwapitShop has changed all this enabling youths to take part in the auction phenomenon in an environment specifically designed for them.

Young people aged from 6 to 18 sign up for free to get their own SwapitShop account and can then buy and sell everything from Playstation games to DVDs, sports kit and fashion items. Over 40,000 items are currently traded every month across ten trading zones: Book, Cards, Collectables, Gadgets, Games, Music, Movies, Sports, Style and Toys, plus special one off Auction Frenzies dedicated to specific brands and products. On the site now are Auction Frenzies for Sega games, Dungeons, PC World games and Top of the Pops magazine.

SwapitShop is safe, secure and completely free to use. Youths use their own currency called Swapits instead of cash so that no money changes hands. All items are vetted before being listed and all sold items are sent to SwapitShop to forward onto the buyer. There is no contact between users, no chatrooms, forums or message boards.

What’s more SwapitShop unlocks one of Britain’s biggest hidden resources - the fabulous fortune tied up in unused games, music and toys. With an estimated £5.9 Billion tied up in things young people no longer use!

To start trading, log on to http://www.swapitshop.com.

Andrew, age 12, and an avid trader said, “It’s wicked, my dad uses eBay and I now use SwapitShop. This week I have traded two PC games and I am saving up my Swapits to get an iPod.”

Jonathan Attwood, the founder of SwapitShop said: “The site is constantly crammed with goodies such as toys, games, books, CDs and DVDs - all up for grabs without spending a penny. As well as being loads of fun, it’s also a great chance for young people to learn the value of items and basic economic principles. It’s also a great place to spot the entrepreneurs of the future!”

For more information, please contact:

Jonathan Attwood

020 7471 2690

07703 314997

jonathan@swapitshop.com

How it works

On-Site Video Boosts Conversions and Revenue for E-Commerce Site

Beaver Falls, PA (PRWEB) November 15, 2011

For online retailer Pegasus Lighting, details are everything. With a mission to provide customers with a learning experience in lighting and a varied product line of light fixtures with extensive features, its important to be succinct.

After launching a new website in November 2010 that placed more emphasis on product images and customer reviews to create an informative, user-friendly shopping experience; Pegasus Lighting saw an opportunity to extend those efforts using video.

With the new website, we were adding up to 15 photos of each product, and many included zoom and rotating images, said vice president Chris Johnson. Customers loved the update, so video was a natural next step. We wanted to show our light fixtures in action so website visitors could have a closer look at light output, included hardware, color temperature, and more.

The first video project targeted the companys closet and pantry lighting section. We felt there was a bit of a gap between product information and application tips with closet lights, said Johnson. Customers could see which products would work for a closet, but were unsure of exactly where to install them or how. The video included an overview of products and recommendations for placements.

Pegasus Lighting uploaded the video, Closet and Pantry Lighting Tips, to YouTube and embedded it on their e-commerce site in March. Since that time, Pegasus Lighting has seen a 100% increase in revenue for closet and pantry lighting products. In addition, the conversion rate of their Closet Lights page improved by 27%.

Whats next on the companys agenda? Under cabinet lights, says Johnson. Its our most popular product line, so were in the process of launching Product Spotlight videos to showcase each light fixture individually.

About Pegasus Lighting

Founded in 1993, Pegasus Lighting is an online lighting distributor selling unique lighting products for your special needs. The company, based near Pittsburgh in Beaver Falls, PA, with another office location in Raleigh, NC, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive website. Pegasus Lighting also offers a Trade Professional Discount Program for contractors, designers and other professionals. For more information, visit http://www.PegasusLighting.com.

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